The Beer that made Milwaukee Famous… is BackAugust 5, 2008
Since Pabst Brewing Co. was extremely successful at reviving the PBR brand by making it hip, they’re going to give Schlitz a try.
Schlitz was the top-selling brand for a big part of the 20th century and #2 even until the early 70s. When it died it died quickly. It’s label has been carried on by Strohs, but this is a bit different in that they’ll be reintroducing it’s original formula.
You know what? It’s going to work. It’s even got a myspace page already.
Right now it’s only being test-marketed in some Midwest cities but it should be out East soon.
See the article here.
You know of any more?