
For me and for other breweriana enthusiasts, the name Iron City Beer beer brings back memories of a gazillion different beer brands and cool beercans, everything from Olde Frothingslosh to Pittsburgh Steelers cans. You mention the name to any Pennsylvanian, and you get a snicker. OK, so it’s not the best beer in the world, er, STATE, and it’s only sold in a small market, but the Pittsburgh Brewing Company is close to closing up shop and going away, and we can’t let that happen. It seems they owe the city water and sewer dept. [plus other creditors, including, strangely enough, the son of convicted Chicago mob boss John "Jackie the Lackey" Cerone] a chunk of money. A group of investors are trying to turn the company around.
Pittsburgh Brewing Co. (lets call it PBS for short) is still one of the top 15 brewers in the U.S., and one of the last original, large scale regional brewers in the country. They were (arguabley) one of the first to use a pull tab on a can, use the first twist-off cap, make the first light beer, print commemorative scenes on cans, and the first with aluminum bottles.
PBS is still housed in a beautiful old brewery. Part of their problem is that its antiquated and badly in need of updating. Oddly, the company is considering building a new plant near Pittsburgh. Cmon guys. Stay where you are!
Facilities like theirs are needed for contract brewing. That’s where micro brews hire larger breweries to brew and bottle their brands. PBS was once the largest contract brewer for Boston B.C., maker of Sam Adams.
It’s what has really saved a lot of old regional breweries, including F.X. Matt in NY.
The same thing happened to Pabst Brewing Company. It wasn’t selling, so it was sold to Miller and the breweries were closed. Hundreds of workers lost their jobs. Then a funny thing happened. Pabst Blue Ribbon became popular again, thanks to the hipsters! Now it’s too late for the breweries and it’s workers, and PBR is now found in almost every tavern in the city. If someone would’ve told me that 10 years ago I’d have laughed till Yards came out my nose.
Here’s the deal: It happened to Pabst; it’s starting to happen (in Philly at least) with Lions Head; it happened to Yuengling; so it can happen to Iron City as well. With our help. Here’s what you can do:
If you know any hipsters, tell them that Iron City is cheap but doesn’t taste too bad. Hipsters love cheap, but they care about taste.
Buy a t shirt here and wear it out to your local watering hole. Order an Iron City, even though you know they don’t carry it. Tell the barkeep that all the cool bars stock it.
That’s one of the mysteries of Iron City: It’s brewed right here in PA, but damn it’s actually hard to find in Philly. I’ve always found it strange that I have to search for it and I’m in the SAME STATE. So you also need to say something to your distributor. They can get it, and WILL stock it if YOU buy it.
And if you’re ever in Pittsburgh, take a tour of the brewery…. before it’s gone.
UPDATE: 8/2/07:
A Pittsburgh Post-Gazette article says that the new group still plans to take over the brewery, but is still running into snags and missing deadlines. It says Iron City can’t even keep up with the small demand from customers and is still neck-high in debt.
Let’s keep our fingers crossed.